Most businesses operate in two dimensions. The best operate in five. Strategy, Vision, Execution, People, and Market Intelligence — aligned, activated, and accelerating.
5D Strategy was born out of frustration. Too many brilliant founders were being handed generic marketing playbooks by agencies that had never run a business. We built something different: a framework rooted in five interconnected dimensions that treats your business like the living organism it is.
Led by Kristen Palmer, our Fractional CMO practice embeds seasoned strategic leadership directly into your operations — without the full-time overhead. We don't consult from the sidelines. We build alongside you.
Meet KristenMost businesses operate on two planes: revenue and cost. The businesses that dominate their category operate across all five. Here's what makes the difference.
Where are you going, and does everyone in your company know it? We align leadership, roadmap, and positioning around a singular north star that drives every decision downstream.
Your competitors are moving. Your customers are evolving. Real-time market analysis, ICP definition, and competitive positioning that turns information into advantage — not anxiety.
Funnels, campaigns, pipelines — built to convert. We design and build the full revenue engine: from cold outreach to closed deals, with the data infrastructure to optimize every step.
Broken ops kill great strategy. We audit and rebuild your internal systems — automations, team structures, tech stack, and workflows — so execution becomes the engine, not the bottleneck.
The best strategy dies without the right people executing it. We help you hire, structure, and lead high-performance teams — including embedding as your Fractional CMO when the role demands it.
Every engagement is built around where you are and where you need to go. No cookie-cutter retainers. No bloated agency overhead.
Four hours. One outcome: absolute clarity. We conduct a deep diagnostic on your marketing, ops, and revenue systems — then hand you a prioritized action plan you can execute immediately or with our help.
You get a seasoned Chief Marketing Officer embedded in your team — without the $300K salary. We run your marketing function: strategy, campaigns, team leadership, vendor management, and reporting.
Biweekly sessions with a Fractional CMO who knows your business cold. We review performance, challenge your thinking, course-correct campaigns, and keep your marketing moving with precision and momentum.
No months-long onboarding. No discovery deck that takes three weeks. We move fast — because your business doesn't wait.
A focused 30-minute conversation where we map your current state, identify the biggest leverage points, and determine if 5D is the right fit for where you're going. Zero pressure. Pure clarity.
We come back with a specific engagement recommendation, a rough roadmap, and a clear-eyed view of what's possible in 30, 60, and 90 days. Then we align on scope, timeline, and access.
In the first 30 days, you have a comprehensive marketing plan and an embedded leader driving it. By day 90, you have systems, results, and a team that knows how to win.
In just one hour, Kristen gave us a thorough breakdown on list building and list management. She even anticipated potential gaps and gave us Plan B pivots. She's a great strategist — not to mention genuinely fun to brainstorm with.
Kristen is an excellent addition to any leadership team. Creative problem-solver, data-driven, empowering. She reduced our product launch timeline by multiple weeks — and I quickly had her leading our entire Creative and Martech departments.
Working with Kristen as our Fractional CMO was a game-changer for Ziva Meditation. Her strategic insight and optimization of our product positioning brought us our highest-grossing new launch in five years. We couldn't have done it without her.
I've worked with a lot of strategists. Most give you frameworks. Kristen gives you clarity, momentum, and a team that's actually aligned. The difference is felt immediately — and measured in revenue.
In just one hour, Kristen gave us a thorough breakdown on list building and list management. She even anticipated potential gaps and gave us Plan B pivots. She's a great strategist — not to mention genuinely fun to brainstorm with.
Kristen is an excellent addition to any leadership team. Creative problem-solver, data-driven, empowering. She reduced our product launch timeline by multiple weeks — and I quickly had her leading our Creative and Martech departments.
Working with Kristen as our Fractional CMO was a game-changer for Ziva Meditation. Her strategic insight and optimization of our product positioning brought us our highest-grossing new launch in five years.
I've worked with a lot of strategists. Most give you frameworks. Kristen gives you clarity, momentum, and a team that's actually aligned. The difference is felt immediately — and measured in revenue.
Fifteen minutes. No pitch. Just a focused conversation about where you are and what's actually possible.
BALTIMORE, MD · REMOTE EVERYWHERE