Fractional CMO · Strategy · Execution

SEE BEYOND THE OBVIOUS

Most businesses operate in two dimensions. The best operate in five. Strategy, Vision, Execution, People, and Market Intelligence — aligned, activated, and accelerating.

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Currently accepting 3–4 clients at a time.

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16+Years in Digital Strategy
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$120M+Revenue Generated for Clients
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200+Campaigns Launched
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38-Figure Launches in 2025
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20+Brands Transformed
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12+Years in Marketing
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16+Years in Digital Strategy
◆
$120M+Revenue Generated for Clients
◆
200+Campaigns Launched
◆
38-Figure Launches in 2025
◆
20+Brands Transformed
◆
12+Years in Marketing
◆
About 5D Strategy

STRATEGY BUILT FOR THE REAL WORLD

"I've sat in every seat — CMO, CEO, COO, Chief of Staff, strategist, builder. I know what it feels like when your vision outpaces your execution."

5D Strategy was born out of frustration. Too many brilliant founders were being handed generic marketing playbooks by agencies that had never run a business. We built something different: a framework rooted in five interconnected dimensions that treats your business like the living organism it is.

Led by Kristen Palmer, our Fractional CMO practice embeds seasoned strategic leadership directly into your operations — without the full-time overhead. We don't consult from the sidelines. We build alongside you.

Meet Kristen → Talk to Kristen →
VISION MARKET EXECUTION PEOPLE STRATEGY
The Framework

THE FIVE DIMENSIONS

Most businesses operate on two planes: revenue and cost. The businesses that dominate their category operate across all five. Here's what makes the difference.

01
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Dimension 01
Strategic Vision

Where are you going, and does everyone in your company know it? We align leadership, roadmap, and positioning around a singular north star that drives every decision downstream.

02
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Dimension 02
Market Intelligence

Your competitors are moving. Your customers are evolving. Real-time market analysis, ICP definition, and competitive positioning that turns information into advantage — not anxiety.

03
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Dimension 03
Revenue Architecture

Funnels, campaigns, pipelines — built to convert. We'll optimize or redesign the full revenue engine with your team: from cold outreach to closed deals, with the data infrastructure to optimize every step.

04
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Dimension 04
Operational Flow

Broken ops kill great strategy. We audit and rebuild your internal systems — automations, team structures, tech stack, and workflows — so execution becomes the engine, not the bottleneck.

05
⬡
Dimension 05
People & Culture

The best strategy dies without the right people executing it. We help you hire, structure, and lead high-performance teams — including embedding as your Fractional CMO when the role demands it.

FRACTIONAL CMO
REVENUE ARCHITECTURE
MARKET INTELLIGENCE
OPERATIONAL EXCELLENCE
TEAM LEADERSHIP
GROWTH STRATEGY
CAMPAIGN EXECUTION
FRACTIONAL CMO
REVENUE ARCHITECTURE
MARKET INTELLIGENCE
OPERATIONAL EXCELLENCE
TEAM LEADERSHIP
GROWTH STRATEGY
CAMPAIGN EXECUTION
How We Work

CHOOSE YOUR ENGAGEMENT

Every engagement is built around where you are and where you need to go. No cookie-cutter engagements. No bloated consultant or agency overhead.

01 / Quarterly Planning
Half-Day Strategy Call

A focused two-week sprint culminating in a half-day working session. We audit your marketing, ops, and revenue systems, then deliver a clear quarterly plan your team can execute immediately — with two weeks of async support to keep momentum going.

  • Full marketing audit
  • ICP and positioning review
  • Revenue gap analysis
  • Quarterly action roadmap
  • 2-week async support post-session
Explore →
02 / Most Popular
Fractional CMO

You get a seasoned Chief Marketing Officer embedded in your team — without the $300K salary. We run your marketing function: strategy, campaigns, team leadership, vendor management, and reporting.

  • Weekly leadership presence
  • Full campaign strategy + execution
  • Team and vendor oversight
  • Board-level reporting
  • Flexible 3–12 month engagements
Explore →
03 / Ongoing
Strategic Advisor

Biweekly sessions with our team embedded in your business. We review performance, challenge strategic assumptions, course-correct campaigns, and keep your marketing moving with precision and momentum.

  • 2× monthly strategy sessions
  • Async Slack access
  • Campaign review + optimization
  • Quarterly planning support
  • Hiring and team advisory
Explore →
PROCESS
How It Happens

FROM CALL TO RESULTS

No months-long onboarding. No discovery deck that takes 3-4 weeks. We move fast — because your business doesn't wait.

01

Diagnostic Call

A focused 30-minute conversation where we map your current state, identify the biggest leverage points, and determine if 5D is the right fit for where you're going. Zero pressure. Pure clarity.

02

Proposal & Alignment

We come back with a specific engagement recommendation, a rough roadmap, and a clear-eyed view of what's possible in 30, 60, and 90 days. Then we align on scope, timeline, and access.

03

Build & Execute

In the first 30 days, you have a comprehensive marketing plan and an embedded leader driving it. By day 90, you have systems, results, and a team that knows how to win.

Client Results

WHAT WINNING LOOKS LIKE

In just one hour, Kristen gave us a thorough breakdown on list building and list management. She even anticipated potential gaps and gave us Plan B pivots. She's a great strategist — not to mention genuinely fun to brainstorm with.

Ramune
Ramune
VP of Marketing

Kristen is an excellent addition to any leadership team. Creative problem-solver, data-driven, empowering. She reduced our product launch timeline by multiple weeks — and I quickly had her leading our entire Creative and Martech departments.

Craig
Craig
Co-Founder, Mindful Health LLC

Working with Kristen as our Fractional CMO was a game-changer for Ziva Meditation. Her strategic insight and optimization of our product positioning brought us our highest-grossing new launch in five years. We couldn't have done it without her.

Emily Fletcher
Emily Fletcher
Founder, Ziva Meditation

I've worked with a lot of strategists. Most give you frameworks. Kristen gives you clarity, momentum, and a team that's actually aligned. The difference is felt immediately — and measured in revenue.

Michael G.
Michael G.
Senior Manager, B2B SaaS Company

In just one hour, Kristen gave us a thorough breakdown on list building and list management. She even anticipated potential gaps and gave us Plan B pivots. She's a great strategist — not to mention genuinely fun to brainstorm with.

Ramune
Ramune
VP of Marketing

Kristen is an excellent addition to any leadership team. Creative problem-solver, data-driven, empowering. She reduced our product launch timeline by multiple weeks — and I quickly had her leading our Creative and Martech departments.

Craig
Craig
Co-Founder, Mindful Health LLC

Working with Kristen as our Fractional CMO was a game-changer for Ziva Meditation. Her strategic insight and optimization of our product positioning brought us our highest-grossing new launch in five years.

Emily Fletcher
Emily Fletcher
Founder, Ziva Meditation

I've worked with a lot of strategists. Most give you frameworks. Kristen gives you clarity, momentum, and a team that's actually aligned. The difference is felt immediately — and measured in revenue.

Michael G.
Michael G.
Senior Manager, B2B SaaS Company
Ready to Scale?

STOP GUESSING.
START WINNING.

Fifteen minutes. No pitch. Just a focused conversation about where you are and what's actually possible.

Due to the depth of our framework and commitment to being an active part of your executive team, we work with just 3–4 organizations at a time.

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BALTIMORE, MD · REMOTE EVERYWHERE